Announcing discovery site Strands.com
Corvallis, (Or), May 28th, 2008.-
We are happy to announce our latest launch here at Strands. We are opening the private beta for Strands.com, a very early version of a destination site that aims at helping people discover new stuff. Our vision for Strands.com includes two innovations towards which we have been working on for quite some time:
1.- Applying our social recommendation technologies on top of the lifestreams of users and their communities, to provide them with personalized recommendations of media content they might like, based on their behavior.
2.- Allowing data portability for taste information, enabling users to take their taste profiles with them to other sites.
When we are online, we generate at least two types of data. Digital assets such as list of friends, pictures, etc, that are normally the focus of the data portability community. And taste-related data, data which describes our preferences, our tastes. This is data that can be encapsulated and shared just like digital assets, and is the area where Strands is focused.
Without inventing new or proprietary technologies, we will identify and encapsulate taste-related data and enable the users who own it to take it with them. We will leverage into existing efforts including OpenID, OAuth, and APML-style representations for our relative preferences of all types and not just our attention preferences. Users will be able to take their taste profiles with them to other websites that are prepared to be taste profile consumers.
Strands.com will lead the way by aggregating users taste data from the sites and services they choose, and creating a portable taste profile out of it that users control and own.
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